Branding & Corporate Identity

Worcestershire County Council has a unique brand with values that connect all services together, creating a single identity accessible to everyone, irrespective of race, gender, age, sexuality, religion or disability.

Our Brand Book  (4.89 MB) is the document that explains how we present ourselves.

All of our services share specific values that the council represents:

Quality

Providing the very best services we can within the resources we are given.

Innovation

Ensuring that we are innovative and use appropriate technology wherever possible.

Sustainability

Behaving sustainably in everything we do.

Approachability

We are a customer-focussed council. We listen, respond and always look for opportunities to change and improve our services.

Our Brand Book  (4.89 MB) outlines the most important aspects of our branding and identity and how we represent them.

Any queries about branding and corporate identity should be sent to the Marketing & Communications Unit, who will be happy to help.